Saturday, November 25th, 2006 - The Breakfast of Champions
This morning before work, I shuffled into the kitchen and set some water for my coffee on the stove. Then I shuffled into the hallway, grabbed a box of Wheaties from the pantry, and shuffled back into the kitchen to pour myself some cereal.
It was a brand new, never-before-opened box of Wheaties. As I prepared to break the seal, my sleepy eyes happened to focus on these words, written on the small tab in the middle of the box top: “To Open, Slide Finger Under Arrows to Left And Right.”
This gave me pause.
Now, I realize that American consumers are becoming dumber. Or, at least, that the companies who offer us products to consume believe we are. So I honestly was not all that bothered by the fact that Wheaties felt compelled to tell me how to rip one piece of cardboard off of another piece of cardboard. The thing that really bothered me—that left me standing there puzzling for a full three seconds before actually pouring my cereal—was why they stopped there.
The thing is, opening the box top has never been the problem for me. Anyone who has been alive for more than four or five years knows that opening the bag is the really challenging part of a new box of cereal.
Maybe I am alone in this, but I just find it kind of disturbing that in this age of “do not insert knife into child”-type labels, Wheaties couldn’t take the time to give us poor bewildered cereal-eaters a little direction when it came to opening that darned plastic bag. It wouldn’t have to be anything fancy—a simple “To Open, USE SCISSORS” would probably suffice. Anything to alleviate those few frantic moments of tugging and grunting and teeth-gnashing and swearing at that stupid welded-together plastic.
After I had given this weighty topic its due consideration (and after I had finally managed to open the plastic bag), I poured myself some cereal.
Then, after stuffing the bag back down into the box, I closed the box top. And that’s when I noticed these words: “TO CLOSE, PUSH TAB UNDER HERE.”
…
I’m just saying…





